Video Production Trends Brands Should Know

Vertical-first storytelling, authentic formats and the production shifts shaping brand video.

Video production keeps evolving as platforms, audiences and tools change. These are the shifts we see shaping how brands plan and produce video.

Vertical-first planning

Short-form vertical video is now often the primary format rather than an afterthought. More productions are framed for vertical from the start, with horizontal versions created alongside.

Authenticity over polish — but not instead of it

Audiences respond to real people and unscripted moments. The best results combine authentic content with professional lighting, sound and editing, so it feels genuine without looking careless.

Long-form is back for depth

Alongside short clips, brands are investing in long-form YouTube series, podcasts and documentaries that build deeper relationships with their audience.

Aerial and motion as standard

Drones and stabilised camera systems have made cinematic movement accessible to more productions, raising audience expectations for visual quality.

Motion graphics everywhere

• Animated captions and kinetic text
• Data and infographic animation
• Product callouts and UI animations
• Brand idents and transitions

The constant is storytelling. Tools and formats change, but brands that know what they want to say — and say it clearly — will always stand out.